Jacques Tranier, the president of Vinovalie, a group of producers in the French Southwest, was on vacation in 2003 in Saint-Tropez on the French Riviera (Côte dAzur) when he saw the waiters serving rosé wine in cognac glasses with ice. The waiters and beachgoers simply called it rosé piscine, using the French word for swimming pool (Piscine) to denote a drink served with ice. Most of the people ordering this drink were women; they drank it from the beginning to the end of the meal, as an aperitif, as a digestive, on the beach, and during the afternoon while sunbathing.
Curious, Jacques ordered a glass. On the one hand it was cold and refreshing, thanks to the ice, but as the ice melted, it became watery, diluted and tasteless. The concept was there, but the product was missing.
Returning from his holiday, Jacques collaborated with his winemakers to find a solution to the problem, by producing a rosé specifically made to serve with ice.
The packaging concept relies on light colors and the blue of the sea to refer to the beaches of the Mediterranean and the panoramic pools in the hills above the coast. A whiskey-style glass was developed and promoted alongside Rosé Piscine; after all, it had to be served with ice.
Rosé Piscine is produced with the native grape of Southwestern France: Negrette, which has a seductive aroma and a higher concentration of sugar than other grapes often used to make rosé. Rosé Piscine requires consumption with ice to reach balance and makes it a charming and refreshing drink.
Rosé Piscine can be served on the beach or at the table. Due to its uncompromising and elegant concept, Rosé Piscine adapts to all occasions: whether at night, daytime, weddings, poolside, romantic dinners, summer or winter.